InstaGold
Rolex watches on stone at the InstaGold 47th Street office, serving SoHo sellers

New York · SoHo

Sell Your Rolex in SoHo

Selling a Rolex in SoHo is easy with InstaGold. We are a licensed Rolex buyer uptown on 47th Street in the Diamond District, paying top cash for every Rolex model, with or without box and papers. We authenticate and value your watch in front of you and pay the same day. No appointment needed. No obligation to sell.

Prefer to speak with an expert? Call (212) 901-5705

Why InstaGold

Why SoHo Sellers Choose InstaGold

SoHo sellers know quality and expect an offer that reflects real market value.

What we buy

Rolex Models We Buy

We buy every Rolex, from modern sports models to vintage references, working or not, with or without box and papers.

We also buy Yacht-Master, Air-King, Milgauss, Cellini, and Rolex parts and incomplete watches.

A Rolex watch inspected with a loupe during an InstaGold evaluation

Fair value

Get More for Your Rolex

Most people who sell a Rolex are underpaid. Pawn shops and quick-cash buyers offer a fraction of resale value and count on you not knowing what your reference is really worth. A Rolex is valued on its model and reference, its condition and service history, the originality of its parts, and current collector demand, not on gold weight or a generic estimate. InstaGold prices your Rolex against current resale and auction data, authenticates it in front of you, and explains exactly how each part of the offer is determined. Licensed, clear, and same day.

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    How it works

    How It Works

    1. 1

      Get a Free Offer

      Submit the form or walk in and tell us which Rolex you have.

    2. 2

      Free Authentication

      We authenticate, inspect, and value your Rolex in front of you.

    3. 3

      Get Paid Same Day

      Accept the offer and get paid. Walk away anytime if you do not.

    Get My Free Offer

    InstaGold specialist authenticating a Rolex at the 47th Street Diamond District office

    Location

    Where to Sell a Rolex Near SoHo

    From SoHo, our 47th Street office is a quick trip uptown, so you can sell your Rolex face to face and get a fair, same-day offer instead of mailing it away. InstaGold is a short ride from SoHo up to the Diamond District. Walk in during business hours or get an offer online first.

    • Prime Diamond District location: 31 W 47th Street, Suite 202
    • Serving SoHo and the greater NYC area
    • Easy subway access (B, D, F, M, N, Q, R, W, 1, 2, 3)
    • Safe, licensed and bonded buyer
    • Open weekdays for walk-in offers & appointments

    31 W 47th Street, Suite 202, New York, NY 10036· Get Directions

    What our clients say

    Read more reviews

    Frequently asked questions

    Yes. SoHo is a short ride from our 47th Street office. Walk in for a free appraisal, or begin with an online offer.

    Not ready to submit online? Call (212) 901-5705 or book a private appointment.

    Sell Your Rolex in SoHo Today

    Get a free, no-obligation offer in minutes, then decide.

    31 W 47th Street, Suite 202, New York, NY 10036