InstaGold
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Rolex Submariner, Datejust and Daytona watches on stone at the InstaGold 47th Street office

New York · West 47th Street

Sell Your Rolex in NYC

Sell your Rolex in NYC the smart way with InstaGold. We are a licensed watch buyer on 47th Street in the Diamond District, paying top cash for every Rolex model, with or without box and papers. We authenticate and value your watch in front of you and pay the same day. No appointment needed. No obligation to sell.

Get a Free OfferCall (212) 901-5705

Prefer to speak with an expert? Call (212) 901-5705

Why InstaGold

Why Sell Your Rolex to InstaGold

We make selling a Rolex simple, fair, and fast.

What we buy

Rolex Models We Buy

We buy every Rolex, from modern sports models to vintage references, working or not, with or without box and papers.

We also buy Yacht-Master, Air-King, Milgauss, Cellini, and Rolex parts and incomplete watches.

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A Rolex watch inspected with a loupe during an InstaGold evaluation

Fair value

Get More for Your Rolex

Most people who sell a Rolex are underpaid. Pawn shops and quick-cash buyers offer a fraction of resale value and count on you not knowing what your reference is really worth. A Rolex is valued on its model and reference, its condition and service history, the originality of its parts, and current collector demand, not on gold weight or a generic estimate. InstaGold prices your Rolex against current resale and auction data, authenticates it in front of you, and explains exactly how each part of the offer is determined. Licensed, clear, and same day.

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    How it works

    How It Works

    1. 1

      Get a Free Offer

      Submit the form or walk in and tell us which Rolex you have.

    2. 2

      Free Authentication

      We authenticate, inspect, and value your Rolex in front of you.

    3. 3

      Get Paid Same Day

      Accept the offer and get paid. Walk away anytime if you do not.

    Get My Free Offer

    InstaGold specialist authenticating a Rolex at the 47th Street Diamond District office

    Location

    Where to Sell a Rolex in NYC

    InstaGold is located at 31 W 47th Street in the heart of the Diamond District, the most trusted place to sell a Rolex in New York. We buy from sellers across Manhattan and the greater NYC area. Walk in during business hours or get an offer online first.

    • Prime Diamond District location: 31 W 47th Street, Suite 202
    • Steps from Times Square & Grand Central Terminal
    • Easy subway access (B, D, F, M, N, Q, R, W, 1, 2, 3)
    • Safe, licensed and bonded buyer
    • Open weekdays for walk-in offers & appointments

    31 W 47th Street, Suite 202, New York, NY 10036· Get Directions

    What our clients say

    Read more reviews

    Sold my Submariner and got a better offer than the online buyers quoted. They checked it over in front of me and paid the same visit. Smooth and professional.

    James Thornton

    I had a Datejust with no box or papers and thought that would be a problem. It was not. They valued it fairly and I walked out with cash.

    Anthony Delgado

    It's not common to be treated with respect in the Diamond District. How refreshing it was to meet the InstaGold team, who took care of all my needs with no pressure. This is definitely the place you'd like to visit.

    Przemysław Prusinowski

    Frequently asked questions

    It depends on the model and reference, the condition and service history, the originality of the parts, and current collector demand. We price against real-time resale and auction data and explain how the offer is determined.

    Not ready to submit online? Call (212) 901-5705 or book a private appointment.

    Sell Your Rolex Today

    Get a free, no-obligation offer in minutes, then decide.

    31 W 47th Street, Suite 202, New York, NY 10036